Unhip as it may be to point out,
Driver TaylorMade SLDR, the humble disc serves a useful and,
Driver Callaway Big Bertha, yes,
Driver Callaway FT OptiForce, lucrative purpose. After checking in with a range of industry leaders (not all of whom wanted to be identified given how their bosses characterize the marketplace) and putting my own thoughts together after covering the industry since the boom began, I am prepared to now make the optimistic case for the DVD. Not a bullish case in the sense of growth,
Driver TaylorMade R15, clearly,
Driver TaylorMade AeroBurner TP, but a prediction that these little silver objects will continue to matter to media companies for many years to come..