I recently had an opportunity to do that in a very direct way when we carried out two surveys of our Solvers. InnoCentive was seeking ways to make Solvers happier with our Novel Molecule Challenges (NMCs,
Callaway X2 Hot Pro Irons, Challenges in which Seekers desire delivery of small amounts of novel molecules for testing in their assays). We did this even though InnoCentive was already giving Solvers an opportunity to find potential uses for the compounds they already had (something we know you’re interested in,
Titleist AP2 714 Irons , but that’s often difficult to do) and get rewarded for it in the process for a total of over $350,
Titleist 915 D2 Driver,000 in awards to date for NMCs alone..