I found quite the opposite experience last weekend when I walked into a JC Penney store spurred by the new concept and the absolutely beautiful JCP catalog I received in the mail. In the past

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I found quite the opposite experience last weekend when I walked into a JC Penney store spurred by the new concept and the absolutely beautiful JCP catalog I received in the mail. In the past,
TaylorMade R11 Sale, I had avoided JCP. Tired,
Ping I20 Sale, worn looking,
TaylorMade SLDR Sale, not fashion forward or hip in any way or shape.