Maharg claims that Hudson + Broad was engaged by JC Penney to design a new fixture for the rebranding and came up with the design for the square LED,
Callaway X, color changing fixture which he says is unique. After installing the fixtures in JC Penney’s Manhattan store and the JCP corporate offices in Plano,
TaylorMade R15, Texas,
ping k15, Maharg claims that he was told that 1872 pieces would be place in 682 stores and that Hudson + Broad would get the order for the fixture (which JC Penney had agreed was to be proprietary to both JCP and Hudson + Broad.) Then Hudson + Broad heard at a trade show that another vendor was sourcing materials for the same product. Maharg claims that JC Penney subsequently used the other vendor to knock off the design presumably at a cheaper price.