Falling Skies Seasons 1-2 DVD Box Set Gross margin our second quarter 2009 gross margin rate compared to last year was 200 basis points higher according to GAAP but 210 basis points lower on a non GAAP basis. The rate was favorably impacted by a high portion of direct sourcing of Payless products. It was unfavorably impacted by the deleveraging impact of lower sales on occupancy and depreciation that are recorded in cost of sales

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Falling Skies Seasons 1-2 DVD Box Set

Gross margin our second quarter 2009 gross margin rate compared to last year was 200 basis points higher according to GAAP but 210 basis points lower on a non GAAP basis. The rate was favorably impacted by a high portion of direct sourcing of Payless products. It was unfavorably impacted by the deleveraging impact of lower sales on occupancy and depreciation that are recorded in cost of sales,
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